What is the AIDA model and how it is important?   

What is the AIDA model and how it is important?

AIDA is an acronym that represents the AIDA model that is used in marketing and advertising.
AIDA stands for Attention, Interest, Desire, and Action. More clearly, it is a promotional
impact model that distinguishes the stages that an individual goes through during the process
of purchasing towards buying any item or pursuing any service.
Nowadays, the AIDA model is vastly implemented in public relations, digital marketing,
advertising, and sale strategy models to gain better outcomes.
The AIDA Model follows the below-mentioned steps in a hierarchy:

• Attention - The first phase in promoting or publicizing a product or a service is to
consider how to pull in the recognition and observation of buyers.
• Interest - When the purchaser knows that the product or service being advertised,
exists, the business needs to expand the potential consumers' curiosity level.
• Desire - After the potential consumer is curious about the product or service, the
business needs to develop a want or want within the consumer, which has to make
him/her feel that they need the product for themselves. This should make the consumer
feel "I want it" from "I like it".
• Action - The last stage, which is the goal of the marketing plan, to make the potential
consumer take an action towards purchasing the product or service.
For almost a decade now, the AIDA model has shaped the views on marketing and sales
strategies. Moreover, current standard marketing courses and books have also included this
model as an integral part of communication. Not only that, but the AIDA model is also
implemented in PR nowadays, to examine the efficacy of certain PR campaigns. AIDA
provides valuable and essential information while analyzing advertising and marketing
messages. AIDA is used in marketing communication to illustrate processes with the greater
aim of developing approaches that can be ultimately used to optimize processes. The
hierarchical AIDA model shows the developmental stages, from the customers' point of view.
Each phase in the model is a decision-making step, that needs to be considered while designing
advertising and marketing campaigns.

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